Trax (born Maksud Agadjani) is an Azerbaijani-American entrepreneur, jeweller, YouTuber, and social media personality.
He is best known as the founder and chief executive officer of TraxNYC, one of New York City’s leading custom jewelry companies.
Through his innovative approach to luxury jewelry, e-commerce, and digital content creation, Agadjani has built an international reputation by serving celebrities, athletes, musicians, and business leaders while educating millions of viewers about the jewelry industry.
Essential Data
- Full Name: Maksud Agadjani
- Stage Name: Trax
- Born: April 15, 1979
- Age: 47 years old
- Birthplace: Baku, Azerbaijan
- Occupation: Entrepreneur, Jeweller, YouTuber, Social Media Personality
- Nationality: American
- Height: 5 feet 11 inches (180 cm)
- Ethnicity: Azerbaijani (Mountain Jewish)
- Religion: Judaism
- Parents: Mr. and Mrs. Agadjani
- Siblings: Unknown
- Spouse: Melisa Kulla
- Children: None
- Relationship: Single
- Net Worth: $20 million USD
Early Life and Education
Maksud Agadjani was born on April 15, 1979, in Baku, Azerbaijan, to Mr. and Mrs. Agadjani. He is of Azerbaijani (Mountain Jewish) ethnicity.
He immigrated with his family to Queens, New York, during childhood, where he spent most of his formative years. Information regarding his siblings has not been publicly documented.
Agadjani completed his early education in New York before deciding against attending college to pursue entrepreneurship.
He instead learned the jewelry trade through hands-on experience in Manhattan’s renowned Diamond District, laying the foundation for his future business career.
Career
Maksud Agadjani began his entrepreneurial journey as a teenager by photographing jewelry for merchants in New York’s Diamond District and selling jewelry online through eBay.
In 2003, he founded TraxNYC, transforming a small startup into one of the most recognized custom jewelry brands in the United States.
The company became known for designing luxury diamond jewelry, custom pendants, watches, and grills for celebrities, professional athletes, musicians, and other high-profile clients.
Agadjani established himself as a successful digital entrepreneur through educational YouTube videos covering diamonds, gemstones, luxury watches, investing, and entrepreneurship.
His transparent approach to the jewelry trade has attracted millions of followers across social media platforms.
He has continued expanding TraxNYC’s international reach through e-commerce, celebrity collaborations, educational online content, and new custom jewelry collections, further strengthening the company’s position in the global luxury jewelry industry.

Social Media
- Instagram: @traxnyc
- YouTube Channel: TraxNYC Diamond Jewelry
- TikTok: @traxnyc
- Facebook: TraxNYC
- X(formerly Twitter): @traxnyc
Personal Life
Maksud Agadjani, 47, is single. He previously dated Melisa Kulla. He has no children and stands 5 feet 11 inches (180 cm) tall.
He enjoys collecting luxury watches, travelling, investing, studying gemstones, and educating aspiring entrepreneurs about the jewelry industry through his online platforms and public appearances.
Net Worth
Maksud Agadjani has an estimated net worth of $20 million USD. His wealth is primarily derived from TraxNYC, where he serves as founder and chief executive officer. Additional income comes from custom jewelry sales, luxury watch trading, YouTube monetization, social media partnerships, e-commerce, and public speaking engagements.

