Alix Ashley Earle, professionally known as Alix Earle, is an American social media personality, TikTok star, podcast host, and entrepreneur.
She rose to international fame through her viral “Get Ready With Me” (GRWM) videos, in which she openly shares beauty routines, fashion tips, college experiences, and personal stories.
Her influence on consumer trends has become widely known as the “Alix Earle Effect,” a phenomenon in which products she recommends sell out quickly.
Essential Data
- Full Name: Alix Ashley Earle
- Stage Name: Alix Earle
- Born: December 16, 2000
- Age: 25 years old
- Birthplace: Monmouth County, New Jersey, United States
- Nationality: American
- Ethnicity: White (American and Italian descent)
- Occupation: Social Media Personality, TikTok Star, Podcast Host, Entrepreneur
- Height: 1.68 m (5 ft 6 in)
- Religion: Christianity
- Parents: Thomas “TJ” Earle and Alisa Maniaci
- Siblings: Ashtin Earle, Izabel Earle, Penelope Earle, and Thomas James Earle II
- Spouse: None
- Children: None
- Relationship: Single
- Net Worth: $8 million USD
Early Life and Education
Alix Earle was born on December 16, 2000, in Monmouth County, New Jersey. She is the daughter of Thomas “TJ” Earle, a construction executive, and Alisa Maniaci.
She was raised alongside her younger sister, Ashtin Earle, and later gained three half-siblings, Izabel, Penelope, and Thomas James Earle II, following her father’s second marriage.
Growing up along the Jersey Shore, Alix developed an early interest in beauty, fashion, and social media. Her ethnicity is White, with American and Italian ancestry.
She attended Red Bank Catholic High School before earning a bachelor’s degree in Marketing from the University of Miami in 2023.
Career
Alix Earle began posting content on TikTok while attending the University of Miami, initially sharing college life, makeup tutorials, and lifestyle videos.
Her breakthrough came in late 2022 when her authentic “Get Ready With Me” videos went viral, rapidly attracting millions of followers.
Her candid discussions about acne, mental health, beauty, and everyday experiences helped her build a highly engaged audience and established her as one of TikTok’s fastest-growing creators.
Earle launched the Hot Mess podcast, signed major endorsement deals with global beauty and fashion brands, and was recognised on Forbes’ 30 Under 30 list.
She has appeared in music videos, television programs, and major advertising campaigns while expanding her influence beyond social media.
Her ability to drive consumer purchasing trends has earned widespread recognition, with the phrase “Alix Earle Effect” becoming synonymous with her impact on beauty and fashion products.
Social Media
- Instagram: @alix_earle
- X (formerly Twitter): @alixearle
- TikTok: @alixearle
- YouTube Channel: Alix Earle, Hot Mess with Alix Earle
Personal Life
Alix Earle, 25, was previously in relationships with professional baseball player Tyler Wade and NFL wide receiver Braxton Berrios.
Following her breakup with Berrios in 2025, she has not publicly confirmed a new relationship and is currently believed to be single. She does not have any children.
She enjoys travelling, fashion, fitness, spending time with family and friends, and supporting charitable initiatives. Earle stands 1.68 m (5 ft 6 in) tall.
Net Worth
Alix Earle has an estimated net worth of $8 million USD. Her income comes from brand endorsements, sponsored social media content, podcasting, business ventures, affiliate marketing, appearance fees, and partnerships with major beauty and fashion companies.