Jordan Matter is a renowned American photographer, YouTube star, content creator, and dancer. He founded a successful photography career that evolved into viral YouTube challenges and family vlogs.
His bestselling books and creative dance photography have inspired millions, while his channel featuring his daughter Salish Matter entertains global audiences with fun challenges and adventures.
Essential Data
- Full Name: Jordan Matter
- Stage Name: Jordan Matter
- Born: October 6, 1966
- Age: 59 years old
- Birthplace: New York City, New York, United States
- Nationality: American
- Ethnicity: Caucasian
- Occupation: Photographer, YouTuber, Content Creator, Author
- Height: 173 cm
- Religion: Christianity
- Parents: Alex Matter and Paula Feiten
- Siblings: None
- Spouse: Lauren Boyer
- Children: Hudson Matter and Salish Matter
- Relationship: Married
- Net Worth: $16 million USD
Early Life and Education
Jordan Matter was born on October 6, 1966, in New York City, New York, United States. He was raised by his parents, Alex Matter and Paula Feiten, in an artistic family where his father worked as a film director and his mother as a model.
He played baseball in high school and college before discovering his passion for photography after completing his university studies. He graduated from university and later built his career in portrait and dance photography. His ethnicity is Caucasian. His religion is Christianity.
Career
Jordan Matter began his professional journey as a photographer specializing in portraits and dance photography.
He gained international recognition with his 2012 book Dancers Among Us, which became a New York Times bestseller. He followed with Dancers After Dark and Born to Dance in 2018, another bestseller featuring children and dancers in everyday settings.
He launched his YouTube channel in 2006 and achieved massive growth through the 10-Minute Photo Challenge series and fun videos with his daughter Salish Matter.
The channel now has over 35 million subscribers and billions of views featuring challenges, vlogs, and dance content.
Jordan has been profiled by major outlets including NBC, CBS, BBC, and The Today Show. He co-founded skincare brand Sincerely Yours with Salish and expanded into Netflix projects while continuing to photograph, produce headshots, and create family entertainment content that celebrates joy and creativity.
Social Media
- Instagram: @jordanmatter
- YouTube Channel: Jordan Matter
- TikTok: @realjordanmatter
Personal Life
Jordan Matter, 59, is married to Lauren Boyer, a veterinarian he has been with for many years. No publicly known past relationships.
He lives in California with his wife and their two children, Hudson Matter (born 2005) and Salish Matter (born 2009). He enjoys family time, creative projects, and supporting his children’s passions in photography and gymnastics. His height is 173 cm.
Net Worth
Jordan Matter’s net worth is estimated at $16 million USD. His income primarily comes from YouTube ad revenue and sponsorships across his channel with massive viewership, along with sales of bestselling photography books, brand partnerships, portrait business, and collaborations including Netflix projects and merchandise.
Books/Filmography
- Dancers Among Us (2012)
- Dancers After Dark
- Born to Dance (2018)
- Jordan Matter YouTube Channel (various series)